If you’ve been involved in SEO, you’ve probably come across short tail keywords and long tail keywords. Some get confused between the two. Here’s the difference between short tail and long tail keywords: Short tail keywords are typically the highest level search terms a page is targeting. Long tail keywords, on the other hand, are…
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We’ve created a long tail keyword strategy that performs extremely well when it comes to generating qualified leads. Targeting long tail keywords can be a solid tactic due to the ever-illusive Google algorithm; there are many smaller algorithm updates, and at least one core update, per year. Luckily, Google is constantly giving the online marketing…
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It makes sense if you’ve asked yourself, “Why hire an SEO company when there are plenty of free tools online?” While t’s true that you can learn a lot about SEO, to the point where you could do it on your own – why hire SEO experts when you can do it yourself? At the…
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If you’ve been talking to an SEO company that wants FTP access, it’s completely normal to feel uneasy. FTP access is a big deal. There are a few reasons why an SEO company needs FTP access: An SEO company needs FTP access to make specific edits, troubleshoot, and recover the site if it goes down.…
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Ranking for YMYL (Your Money or Your Life) websites can be challenging, particularly in markets such as legal, financial and medical. Here are ten action items to help build and improve EAT in SEO. Click one of the links below to get started: What is Google’s E A T and Why Is It Important? Websites…
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As of mid-June 2022, the S&P 500 is officially in a Bear market. Understanding that, a great question to ask is: Does SEO still work in a recession? The short answer is yes, SEO still works in a recession, and here’s why: SEO still works in a recession because the economy will eventually bounce back,…
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Imagine for a moment that you’re launching a premium coffee brand. (Let’s call it Bean Me Up for now.) You’ve put a lot of work into it, and you’re finally ready to share your beans with the world. There’s just one problem: the market is already saturated with coffee brands galore. How can you make…
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