Get Noticed in Your Area
Specializing in Top Notch Local Business SEO
Are you looking for a quality local SEO company?
We specialize in local SEO and have been recognized as a top SEO firm by Clutch.co.
In this guide, we talk about why local SEO matters and our local SEO service.
Table of Contents
Why Local SEO?
If you have a local business, such as a restaurant, dental office, or spa, it’s crucial that search engines like Google, Yahoo, and Bing know what services you provide and where you’re located. This way, the next time a potential nearby client is looking for your type of business, Google can know to include yours in their results.
It’s these results that matter most — research shows that around 92% of Google users click results on the first page only, so if your website isn’t there, you could be missing out on a significant amount of clients and, in turn, sales.*
The good news is, you don’t have to stay at the bottom forever. We can utilize powerful search engine optimization (SEO) strategies to boost your rankings and get your site the recognition it deserves.
How to do Local SEO: Our Process
At Sixth Media, we’ve been in the SEO business for a long time. We’ll work with you to design a custom-tailored SEO strategy that suits your brand and tackles your specific marketing needs. Because search engine marketing isn’t a one-size-fits-all method, you’ll never get cookie-cutter with us. Every campaign we design is customized for you and your local business.
The Best Local SEO Services Start with Great Content
Gone are the days of keyword stuffing and manipulative, black hat strategies. Instead, Google and other popular search engines actually track what visitors are doing on your website and whether they’re responding positively or not. The more engaging, informative, and trustworthy the content on your site is, the better your chances of improving your online visibility.
We’ll perform a thorough site analysis to determine what content on your site is ranking well and if there are any areas of improvement, develop an in-depth content strategy to transform your site into a robust content machine for your visitors.
We know that SEO changes over time, so we do the leg work for you: keeping up with changes to search engine algorithms and staying up to date with market trends to ensure that your business stays two steps ahead of your local competitors.
What You’ll Get with Our Local SEO Service
As experts in SEO, we offer a variety of in-depth techniques and will cater our services based on your needs. We’ll used an aggressive, proven approach that includes these strategies:
- On-page optimization to help you draw in local traffic
- Keyword research based on geographic searches
- Content strategy to improve your relevancy
- Comprehensive link building strategy
- Local listing citations
- Optimizing local search data with NAP
- Set up a Google My Business
As we roll out these techniques, you may notice your business start to move up in rankings. By optimizing your site, improving the schema markup, and focusing on localized SEO keywords, your audience will be able to find you online…and they’ll keep coming back.
The Most Impactful Local SEO Service: Optimizing Your Google My Business Page(s)
Want your business displayed in Google and in Google Maps? Of course, you do! As a local business, this is a must. We ensure that your Google My Business is set up properly, claimed, and optimized for your local service areas. If you have multiple locations this is also critical to ensure they are set up correctly to maximize your reach and target market audience.
It’s key that your local business is always visible in Google search results, and we do this by maintaining NAP (Name, Address, Phone Number) consistency, proper management of your Google My Business page.
The Best Local SEO Companies Offer Transparent Local SEO Reports
We understand that local SEO can be a multi-faceted effort and it can be challenging to keep tabs on all of it. That’s why we believe in providing clear, no-nonsense reports so you can see the results you’re getting as they happen. We’ll send you detailed reporting that provides insights to your Google Analytics data and shows how your marketing efforts are impacting your bottom-line. We also provide the following complementary reports:
Comprehensive Ranking Reports
Want to know how your business stacks up against the competition in terms of local search? We’ll provide you with a detailed ranking report for the targeted keywords that match your
Link Building and Citation Reports
As we build links to help your site gain authority, we’ll provide you with a detailed report that includes every link we have gained for your website in a concise and easy-to-understand format.
What’s the Best CMS/Website Platform for Local SEO
Need a website but not sure what platform to use? We always recommend WordPress for local businesses. WordPress allows you to fully customize your website to benefit your local SEO strategy. You can build a fully custom website or customize a theme. Ask us about the best options for you and your business.
*Note: If you are already on another content management system like SquareSpace or Wix, we can still help you execute a successful SEO campaign and have had success on these platforms. But if you gave us a choice, WordPress is the best content management system for local SEO and local businesses.
Local SEO Case Study: Safewell Window Well Cover’s Story
Utah-based business, Safewell Window Well Covers, was a brand new company trying to gain exposure online and stand out among other successful window well companies. Most of all, they were struggling to get quality leads through their newly acquired website. Not long after our initial consultation, we were able to convert Safewell’s Squarespace website over to WordPress and implement our customized marketing strategy and local SEO campaign in Utah.
With careful research, implementation, and a little bit of elbow grease, we were able to help Safewell Window Well Covers increase their organic website leads by over 780%!
Google Analytics Screenshot: Organic Users, Conversion Rate, and Lead Growth (Goal Completions) from Safewell’s Local SEO Campaign.
Not only did our comprehensive local SEO strategy help increase leads for Safewell, it also helped them exceed their marketing goals and grow their business each quarter.
Key Improvements from Safewell’s Local SEO campaign from 2018 – 2020:
- Increased organic website leads 780.23%
- Increased organic users 300.65%
- Improved organic conversion rate from 3.07% to 8.56%
- Improved keyword ranking 70.29% on Google Search
- Improved keyword ranking 42.03% in Google Maps
A Snippet of Safewell’s Keyword Ranking Improvement Over Time:
Total Keyword Growth in Top 100 Over Time:
“Alex [At Sixth Media] is very professional to work with, knows his stuff, and has
produced great results for our small business!” –
Cameron M., CEO of Safewell Window Well Covers
Work with One of the Best Local SEO Companies: Let’s grow your local business together!
Don’t miss out on your online potential. We’re here to help you and your business succeed. Reach out to us using the contact form below and we’ll schedule your FREE consultation, so you’ll know what to expect. We can’t wait to hear from you